Challenge
The American Academy of Dermatology offers a practice management series of online and printed resources that help dermatologist offices simplify administrative burdens and ease stress. Our extensive work with medical specialty organizations made us a great fit, and we created a complete integrated marketing campaign that included direct mail, online and journal advertising.
Solution
Zeller collaborated with the AAD to refresh the branding for 8 different practice management products. The need was for a compelling campaign that could translate cohesively across multiple products and tactics—while upholding the integrity of the established AAD brand.
Zeller produced over 60 tactics consisting of print ads, digital ads and direct mail postcards. The AAD team was pleased with the outcome and eager to implement the new creative.