Challenge
ADT Commercial wanted to implement a new workplace culture program that would provide rewards and recognition to their employees across their entire ADT Commercial department. The end goal was to engage positive feedback and get employees excited about the new ADT Commercial brand.
Solution
Zeller helped create a multi-touchpoint campaign that consisted of a visual identity, flyers and emails. The program was based on employees meeting or exceeding their monthly sales goal. Winners were awarded with a collectible recognition chip, a leather valet to showcase their awards on their desk, along with $110 to spend at their online corporate gift store that contained high-quality apparel branded with their new ADT Commercial logo. They even received a personal note from their CEO thanking them for their dedication and hard work.
Club110 created pride and excitement for employees who were part of the new ADT Commercial team. It helped drive positivity across all departments of their organization and strengthened their culture. The program also generated brand awareness through the employees that purchased and wore the freshly-branded apparel from their online corporate gift store. Club110 was so successful that they are continuing the program for 2020!