Challenge
Fetal Alcohol Spectrum Disorders (FASDs) result from prenatal exposure to alcohol. Lifelong effects may include a range of physical, mental, behavioral and/or learning problems. The American Academy of Pediatrics (AAP) retained Zeller Creative Group to communicate the availability of an AAP FASD online toolkit to pediatricians, pediatric nurse practitioners, family physicians and health professionals.
Solution
We responded to the AAP RFP and were awarded the project. Zeller then implemented eye-catching, original design concepts with compelling copy. The content communicated a complex topic in an engaging and concise manner. The campaign consisted of print ads, web banner ads, PowerPoint presentations, and more.
The goal was to promote FASD resources as a means to raise awareness in an effort to improve the early identification of children who have or may have an FASD. The AAP was pleased with the creative work and awarded additional assignments to Zeller. The resources we helped create continue to be downloaded and referenced from the toolkit website.