Challenge
Grand Craft boats are the standard in luxury on water. Their classic handcrafted mahogany boats embody the timeless design and enduring spirit of the 20s and 30s, artfully blending modern performance technologies with traditional styling.
Under a new ownership, Grand Craft wanted to take their business to new depths, starting with a complete relaunch of their brand. They were looking to reposition both the design and messaging to capture the beauty and work of art their runabouts truly are—breathing life back into the brand, building awareness and making a bigger splash in the industry.
Solution
With all hands on deck, Zeller Creative Group began redefining the brand’s position and messaging, focusing on the meticulous craft, performance and the customer’s journey to creating their dream masterpiece. The site offers an enhanced user experience that intuitively connects visitors to the content they seek, making information easily accessible. The refreshed design pulls in nautical ties and vintage vibes with elegant and classy font pairings to encompass the classic luxurious looks of the runabouts mixed with their modern, leading-edge technology and construction. This was further applied to direct mail, brochures, email campaigns and digital posts—catapulting their social media presence and engagement across all platforms.