Public Action to Deliver Shelter (PADS) of Elgin is a 501(c)(3) nonprofit dedicated to providing safe shelter, essential support services, and advocacy for individuals and families facing homelessness. Serving Elgin Township, Hanover Township, Dundee Township, and Rutland Township, PADS works to help people transition from crisis to stability.
As PADS grew, so did the need for a larger, more functional facility to better serve its clients. In addition to expanding its physical space, the organization sought a complete rebrand—something fresh and modern that could be applied across its website, annual reports, and other communications.
PADS partnered with Zeller Creative Group to develop a new brand identity, starting with a redesigned logo. The new logo features simple line work illustrating a home, helping hands, and a key—symbolizing PADS’ core mission of guiding clients toward permanent housing.
Beyond branding, PADS needed a website that effectively told its story and streamlined user experience. The previous site was cluttered, difficult to maintain, and failed to highlight PADS’ full range of services. Through collaboration, the content was restructured, making it more intuitive and impactful. The new website features clear navigation, bold colors, and engaging photography, ensuring visitors can quickly find the two primary calls to action: Get Help and Make a Donation.
With a refreshed identity and a user-friendly online presence, PADS is now better equipped to serve its community and connect with supporters.
“I ❤️ Zeller Creative Group—they are amazing 😉! Zeller Creative Group helped PADS of Elgin rebrand our entire organization. It started last summer with updating our logo, letterhead, envelopes, and business cards. They then created promotional brochures, completely revamped our outdated website, designed amazing event logos, and finally our annual report. Working with Joe Zeller and his team has been amazing. They took our basic guidance and created something really special. Our marketing presence in the community has drastically improved because of their work.”