Challenge
Sevan Multi-Site Solutions specializes in program management for retail and quick-service restaurant clients, overseeing multiple site locations, including rebrands, refreshes, and remodels. They approached us with a request to create a distinctive promotional item that would showcase Sevan's capabilities. The final product was intended to engage warm prospects and serve as a conversation starter at trade shows.
Solution
Inspired by a childhood favorite, we designed a custom Lego set to represent Sevan as the “Missing Piece” to any project. The set was modeled after a coffee shop and was delivered with a few pieces intentionally left out. The call to action encouraged recipients to contact Sevan—once they did, the missing pieces were sent to complete the set. This creative approach reinforced Sevan’s role as the essential piece for any project. The feedback has been overwhelmingly positive, with both the client and their prospects appreciating the innovative and memorable marketing tactic.