Challenge
The TeamCare mission is to serve Teamster local unions, employers and members by helping them get the most out of generous health and wellness plans. TeamCare asked Zeller Creative Group to help them communicate the breadth and depth of these health benefits to members.
Solution
Through our proprietary “Voice of the Employee” research, we were able to develop a powerful positioning statement and tagline: Delivering better healthcare over the long haul. This statement resonated well with TeamCare’s audience and served as an umbrella for all of their marketing efforts. We also crafted their mission, vision and value proposition statements based on our internal research with key TeamCare employees. In addition, Zeller assisted TeamCare in business development with creative campaigns focused on acquiring new companies to join their health plan.
Zeller helped TeamCare create a reputable brand identity to stand out from their competitors, add value to their offerings and engage with their members. The TeamCare branding is consistently used to communicate via print material, email, web, and face-to-face interaction with members.