ADT Residential Security

ADT provides security and automation solutions for homes and small businesses in the United States and Canada. Working closely with the ADT Leadership Team, we helped refresh the 140 year-old brand. They value our team’s ability to respond rapidly to their marketing needs with award-winning integrated marketing programs that drive leads and help close sales.

Brand Guidelines

When ADT was rebranded in 2017, we helped develop a comprehensive set of brand guidelines that served as a roadmap to facilitate unified visuals and messaging.

Pages from ADT Brand Atlas print piece

Fleet Graphics

Part of the rebrand effort included redesigning the graphics on the ADT vehicle fleet. This bold, contemporary design turns heads and builds brand awareness everywhere it travels.

Two views of an ADT van with redesigned fleet graphics

Pulse App Demo

We built an interactive online demo showing off the features of the ADT Pulse mobile app. It is used by customers to control their lights, locks, thermostats, video surveillance cameras and more. When someone clicks on the phone, the background video demonstrates the result of the ADT Pulse interaction.

Live Video and Thermostat screens from the ADT Pulse demo
ADT Pulse demo navigation screen

CES Show

ADT had us develop their tradeshow booths for the Consumer Electronics Show (CES). We created the overarching theme, “ADT—Redefining Security.” We also designed the exhibit and developed all supporting show collateral including advertising and video elements.

ADT booth at CES 2018
ADT booth at ASIS 2017

Collateral Program

We develop complete collateral programs, employee newsletters communications to onboard new customers and even the monthly statements sent to millions of customers. ADT turns to us to help create compelling content that resonates with their customers and prospects.

Three pieces of ADT print collateral

Residential Website

We developed and help maintain the website for ADT partner company Protection 1. This content-rich site includes sections for residential, small business and large national companies.

Protection 1 website home page