TRC is a privately held retail real estate operating company that owns, develops and operates shopping centers located across the Western United States and near Washington, DC.


TRC tasked Zeller Creative Group to rebrand their company by developing a new name, positioning statement, website and collateral program.

TRC Retail logo with tagline Everyday Destinations. Extraordinary Locations.
TRC Retail envelope business card and letterhead


The goal of their new website was to give the sales team a tool to use when visiting customers and prospects. We delivered an outstanding website that was visually attractive, featuring a robust content management system. The site incorporates search functionality and houses both tenant applications and site plans, which help keep all of the sales team’s necessary documents just a click away.

Screenshots of
Screenshots of
Screenshots of

Collateral Program

Compelling photography and bold colors help communicate the offerings for each of the TRC properties.

TRC Retail property sheets