Challenge
American Academy of Pediatrics is an organization of 67,000 pediatricians committed to the optimal physical, mental and social health and well-being of all infants, children, adolescents and young adults. Their flagship journal, Pediatrics®—the most-cited journal in pediatric medicine, was celebrating its 75th anniversary. We were asked to create a series of marketing assets to help promote this special milestone.
Solution
Using Pediatrics® colors as inspiration, Zeller Creative Group developed bold visuals and applied them to print, digital and social ads and web graphics. The anniversary-focused creative drove traffic to the pediatrics.org website and increased participation in the journal's celebrations. The fresh, lively graphics commemorated AAP's dedication to improving access and care for children and youth.