Case Study:
American Academy of Pediatrics
75th Anniversary

Pediatrics 75 Advancing the Health of All Children


American Academy of Pediatrics is an organization of 67,000 pediatricians committed to the optimal physical, mental and social health and well-being of all infants, children, adolescents and young adults. Their flagship journal, Pediatrics®—the most-cited journal in pediatric medicine, was celebrating its 75th anniversary. We were asked to create a series of marketing assets to help promote this special milestone.

AAP Pediatrics 75 Digital Ads AAP Pediatrics 75 Social Ads AAP Pediatrics 75 Flyer


Using Pediatrics® colors as inspiration, Zeller Creative Group developed bold visuals and applied them to print, digital and social ads and web graphics. The anniversary-focused creative drove traffic to the website and increased participation in the journal's celebrations. The fresh, lively graphics commemorated AAP's dedication to improving access and care for children and youth.