ADT Commercial Security

ADT has been the leader in the residential space for over 100 years, with a quest to become the leader in the commercial security space. We were tasked to assist them with their branding development—including naming, positioning and helping to create a “go‑to‑market” strategy

Brand Positioning

As ADT reemerged in the commercial security space, they turned to us to help craft their go‑to‑market strategy and new ADT Commercial logo.

ADT Commercial logo

Global Security Exchange Show

Global Security Exchange (GSX) is the world's most trusted and established security conference worldwide. We developed the theme “The Art of Exceeding Expectations” for GSX 2018. This theme was executed throughout the booth through advertising, collateral materials, videos and even live entertainment by speed painter Tim Decker.

ADT booth at GSX 2018
ADT print collateral for GSX 2018

Collateral Program

We excel at crafting a brand story and delivering consistent messaging to employees, prospects, customers and shareholders using capabilities brochures, solution brochures, case studies and white papers.

ADT Commercial collateral pieces

Direct Mail Campaign to High Value Customers

Do you have high-value customers and a long sales cycle? We create compelling campaigns that get noticed. To help raise awareness of new ADT Commercial offerings, we created a series of six-page print advertisements that ran in special editions of Sports Illustrated. These display ads were targeted to current ADT national account customers and prospects at selected Fortune 1000 companies.

ADT Sports Illustrated ad

Account Based Marketing

We help ADT/Protection 1 with their sales presentations by creating compelling collateral that gets noticed. We craft the message and then design individual pieces specific to the target audience. This underscores how ADT understands the target’s business and unique pain points.

ADT/Protection 1 commercial account collateral


We developed and maintain the ADT Commercial website, now rebranded as Everon. Everon caters to large enterprises and small businesses—and features robust content based on solutions, industry and company size.

Everon website, formerly ADT Commercial