Brand Positioning
As ADT reemerged in the commercial security space, they turned to us to help craft their go‑to‑market strategy and new ADT Commercial logo.
ADT Commercial Security
ADT has been the leader in the residential space for over 100 years, with a quest to become the leader in the commercial security space. We were tasked to assist them with their branding development—including naming, positioning and helping to create a “go‑to‑market” strategy
Global Security Exchange Show
Global Security Exchange (GSX) is the world's most trusted and established security conference worldwide. We developed the theme “The Art of Exceeding Expectations” for GSX 2018. This theme was executed throughout the booth through advertising, collateral materials, videos and even live entertainment by speed painter Tim Decker.
Collateral Program
We excel at crafting a brand story and delivering consistent messaging to employees, prospects, customers and shareholders using capabilities brochures, solution brochures, case studies and white papers.
Direct Mail Campaign to High Value Customers
Do you have high-value customers and a long sales cycle? We create compelling campaigns that get noticed. To help raise awareness of new ADT Commercial offerings, we created a series of six-page print advertisements that ran in special editions of Sports Illustrated. These display ads were targeted to current ADT national account customers and prospects at selected Fortune 1000 companies.
Account Based Marketing
We help ADT/Protection 1 with their sales presentations by creating compelling collateral that gets noticed. We craft the message and then design individual pieces specific to the target audience. This underscores how ADT understands the target’s business and unique pain points.
Website
We developed and maintain the ADT Commercial website, now rebranded as Everon. Everon caters to large enterprises and small businesses—and features robust content based on solutions, industry and company size.
