Challenge
The Illinois Government Finance Officers Association (IGFOA) is a statewide organization for government finance professionals to share, support and collaborate amongst each other to successfully meet the increasingly complex demands on local governments.
Each year, IGFOA brings together its members and partners for an enriching conference to connect, learn, and plan for the future. This year, they were seeking a logo that captured the spirit of their theme: “Moving into the Future with Purpose.” They wanted the design to embody their commitment to innovation and strategic vision while inspiring their attendees. Once the logo was established, the next step was to create a conference program and print materials that aligned seamlessly with the branding, maintaining a polished, professional look.
Solution
The strategic intent behind the new logo embodies the essence of forward momentum. The sun logomark and the sunshine colors radiate positivity and optimism, symbolizing a bright and promising future, while the arrow symbolizes moving towards a more dynamic, impactful and advanced future in the finance field. The overall simplistic design and typography exude a contemporary, professional, and financial appeal that IGFOA was wanting to achieve. Next, we created a digital conference program and bingo cards for their vendor showcase to reflect the professional and forward-thinking essence of the theme, ensuring a cohesive and impactful presentation between all materials.