Challenge
ADT Commercial is on the cutting edge of security with guarding solutions. To alleviate the pressures created by staffing shortages, a remote workforce and the changing role of security officers, ADT Commercial was launching a new total guarding solution: EvoGuard™. EvoGuard is a suite of intelligent autonomous guarding solutions including humanoid robots. Zeller Creative Group was eager to showcase the exclusive advantages of this new product line.
Solution
To help communicate the benefits of this innovative guarding solution, Zeller Creative Group helped launch a fully integrated marketing program that included a web page, videos, white papers, tradeshow and digital support, and more. Our efforts helped more organizations realize the benefits of ADT Commercial’s new guarding solution.