Challenge
Sevan Multi-Site Solutions provides program management for retail and quick-serve restaurant clients with multiple site locations. Their focus is on rebrands, refreshes and remodels. Sevan wanted a memorable (non-digital), eye-catching campaign to communicate their expert capabilities to customers and prospects.
Solution
Zeller Creative Group developed concepts for consideration based on vintage toys and nostalgia. Market research indicated that a custom 3D slide viewer similar to the classic Mattel ViewMaster™ would be a noteworthy solution, so we designed and produced a branded 3D viewer with slide reel illustrating Sevan’s approach to multi-site design and construction. The completed 3D viewer and reel were packaged in a box featuring additional messaging and an informational brochure. The final kit was a huge hit with Sevan and their clientele, increasing their business through brand awareness and a bit of fun.