Challenge
Empower Home Health offers specialized clinicians providing customized treatment, compassion, and education to address physical, emotional and nutritional needs to support both patients’ and their caregivers. Empower came to Zeller Creative Group looking to refresh its brand image. Their current brand was outdated—Empower was growing and establishing new business units. They wanted a contemporary look that could be applied to new business units as they became reality. The new look needed to appeal to all ages—with 55 and better a key focus.
“I just wanted to share the new logo in action! Love, love, love seeing how appealing everything is to the eye! Excellent work!”
B. Gamss
Empower Home Health Services
Solution
Through researching similar organizations and visual exploration we arrived with a bold mark that uses simple typography and strong vibrant colors. Building on this foundation, Zeller developed secondary sub-brand logos for each of the business units. The new look was applied to all Empower’s print and digital marketing materials.